Visualization

We tossed around a lot of ideas. We wanted something that clearly reflected the content of the book, but we also knew one word had to be in it: Visualize. 

Why? Because for both of us, visualization is where everything starts. 

Bruce Lee is someone I have personally admired for years, primarily because of his philosophy, work ethic, and impact on martial arts, film, and multiple generations. There is a quote attributed to him that says, “As you think, so shall you become,” which emphasizes the tremendous power of something as simple as belief. Belief is a key element in building a strong mindset, one that can sustain you as you pursue goals in the face of adversity, turmoil, and disruption. 

That is the essence of our process: 
First you visualize. 
Then you assess what it will take to bring that vision to life. 
You act. 
You track your progress. 
You adjust and grow. 
And once you achieve it, you visualize again. Why? Because growth never stops evolving, and neither will you. 

Before you make a move, write a plan, or set a goal, you first need to create a picture in your mind of what you are aiming for. 

Sometimes that vision is vivid, like a scene from a movie. You can see the people around you, hear the music, feel the moment, sense the pride, and even visualize the tangible outcomes of your journey made real. 

For others, it is less cinematic and more emotional. A quiet confidence. A feeling you cannot quite put into words, but you know it when it is right. 

That internal picture, whether clear or abstract, is powerful. It becomes a compass and guides your decisions; and more than anything, it gives your goals meaning. 

Once we recognized the power of visualization, it did not just shape the title, it shaped everything. 

We started asking: What do we want the reader to see when they first encounter our book and open it? From the cover to the chapter icons to the words on the page, we wanted every element to be meaningful in your journey. And beyond what is on the page, we wanted those details to blend into your life and provoke questions that lead you forward. 

What do you envision for your future career? What tools will help you map out how to get there? What prompts will unlock clarity? How does this all come together to become a roadmap? 

That is why we designed each chapter to do more than inform. It invites you to imagine. 

Each chapter, prompt and reflection exercise was created to help you picture your next step, your ideal role, and your sense of purpose and success. We did not just want readers to read about growth. We wanted them to see it, to name it, to shape it for themselves. 

We pictured you flipping through pages on your couch, laptop open, journal beside you. 

We imagined the moment something clicked, the moment you saw your own future with new clarity. That is the moment we wrote toward. 

Kerron Co-Founder, Career Factory 360